6 Important Things Founders Get Wrong In Their Core Metrics
Startup Codex

I didn't find the time to write an introductory text for this content yet, sorry about that!

SaaS metrics can be more confusing than one might think.

What if some of the revenue doesn’t recur?

What if the client never deploys?

What if a customer churns, but is on an annual contract?

Is that just a blip in our NPS? I hear you.

Still, let me share 6 flags that when I see and hear them … I worry.