I didn't find the time to write an introductory text for this content yet, but it has been selected and classified the same way as the others and deserves equal attention.
Start-ups have one goal and one goal only: make something valuable enough that people will actually use it. This is really the only thing that matters. In Maslow’s Hierarchy of Company Needs, achieving “product-market” fit is as fundamental as air in order to survive. Everything else that people might gush about start-ups—the culture, the collaborative working style, the cafe decor, the coconut water—might be pleasant points under “reasons to work at a startup” but ultimately won’t matter jack squat if the company doesn’t figure out how it can make something of value with the time and money it has left. Which means in order to maximize their chances for success, start-ups must take big risks.