For Fairey the most important part in creating success, is creating a culture that drives it.
He suggests a few ways to do this:
Make sure everyone understands the company's purpose. All employees should be able to have an answer to the question "Why does the company exist?".
Ensure that everyone can express their ideas and opinions and feel heard.
Build for each employee a perspective on his future in the company and show him that he will be supported to reach the next steps.
Share the success. A new customer is won thanks to the talents of the sales team, who rely on a high quality product, which relies on quality engineers, etc.
Giving power to the teams. To make employees feel truly appreciated, you have to give them the power to make decisions. Totally incompatible with micro-management.
On a personal note, I share the essence of what Fairey describes. A positive corporate culture boils down to giving meaning, autonomy and recognition to employees. It's not as simple as you might think, and it's not just about investing in babyfoots and a Chief Happiness Officer's salary. It requires the total and sincere involvement of the Founders. And the first employees must become the extension of the founders.
The foundation of a good company culture is an environment where people feel safe. That’s rule number 1 and without that you’re done. The issue however and where often HR teams fall short, is it doesn’t stop there and from my experience of building a global business, I can say that the most important part in creating success, is creating a culture that drives it. So here are a few tips I have learned about creating that culture of success.