How to Choose a Marketing Friendly Startup Name
Startup Codex

Here is a good selection of advice and thoughts from Rand Fishkin, Moz's founder, on the subject of naming his startup. Especially on choosing a name that is marketing friendly.

Fishkin first asks about the importance of a name, then proposes 7 rules that will help generate a name that "reduces marketing friction".

If your goal is to maximize your short and long-term odds of survival and success, the name you select should be designed to have the biggest impact on one area of your company: Marketing.

You want a name that:

  • Once heard, is remembered
  • Doesn’t get confused with something or someone it’s not
  • Has high processing fluency (meaning it’s cognitively easy for people to think and talk about)
  • Won’t negatively impact potential reach or use