An excellent introduction to fundraising issues by the President of the Y Combinator.
The inevitable questions of how much to raise and when to raise are addressed with pragmatic answers, and Ralston takes the time to describe the mechanisms of venture financing (rounds, equity, convertible debt, etc.).
Startup companies need to purchase equipment, rent offices, and hire staff. More importantly, they need to grow. In almost every case they will require outside capital to do these things.The initial capital raised by a company is typically called “seed” capital. This brief guide is a summary of what startup founders need to know about raising the seed funds critical to getting their company off the ground.