The Complete Guide to the Kano Model
Startup Codex

The Kano Model has an excellent reputation for bringing the prioritization of product features closer to user satisfaction and expectations.

The guide written by Daniel Zacarias is in my opinion the best possible introduction to this framework. Reading it can help you know if the framework is worth testing in your organization.

Noriaki Kano, a Japanese researcher and consultant, published a paper in 1984 with a set of ideas and techniques that help us determine our customers’ (and prospects’) satisfaction with product features. These ideas are commonly called the Kano Model and are based upon the following premises:

  • Customers’ Satisfaction with our product’s features depends on the level of Functionality that is provided (how much or how well they’re implemented);
  • Features can be classified into four categories;
  • You can determine how customers feel about a feature through a questionnaire.