The Top 10 Mistakes First Time SaaS Founders Make

Second-timers know the playbook and can execute against it faster.

But often times, they also have a bit of healthy skepticism, a bit of baggage, from the last time.

First-timers often know very little, but are baggage free.

That can be very powerful. [...] I’ve had a chance to watch a whole cohort of SaaS first-time founders go from $1m to $10m ARR in 5 quarters or less (more on that here) and just been awestruck by how much better than me they are as founder [...]. And yet, they/we all tend to make the same mistakes.

At least, some of them.