I didn't find the time to write an introductory text for this content yet, sorry about that!
Second-timers know the playbook and can execute against it faster.
But often times, they also have a bit of healthy skepticism, a bit of baggage, from the last time.
First-timers often know very little, but are baggage free.
That can be very powerful. [...] I’ve had a chance to watch a whole cohort of SaaS first-time founders go from $1m to $10m ARR in 5 quarters or less (more on that here) and just been awestruck by how much better than me they are as founder [...]. And yet, they/we all tend to make the same mistakes.
At least, some of them.