Using the Jobs To Be Done Framework for Product Management

No product management method is universally going to get you out of trouble. The most popular frameworks, like agile, are more about the general approach your office takes. Team structure, work patterns, timing, tool deployment… They are holistic in the way they seek to address your overall operations. The Jobs To Be Done Framework (JTBD, for short) is different. Ever wondered what your customer is thinking? Well, of course! User knowledge is one of the pillars of product management (along with market and technical acumen), so you should really have your own way of getting into your users’ minds. JTBD helps you in that process in a surprising way: getting rid of people.