I didn't find the time to write an introductory text for this content yet, but it has been selected and classified the same way as the others and deserves equal attention.
Over the past few months I reached out to founders of the twenty five most iconic companies I could get a hold of and asked them one question:
When did you first know you found product-market fit? Whatever that point means to you – was there something you noticed, felt, or experienced where you were like “Damn, I think we got something here!”
After collecting and reviewing their stories (all of which you’ll find below), one thing became clear: every company did have a clear moment where they recognized they had PMF, and many did experience a sudden hard-to-miss pull from the market, BUT many companies did not see it immediately. For many companies, PMF became clear over time through a series of compounding wins or milestones.