When the Big Guys Discover Your Market
Startup Codex

I didn't find the time to write an introductory text for this content yet, but it has been selected and classified the same way as the others and deserves equal attention.

One of the ironies of being a startup is that when you are small no one can put you out of business but you. Paradoxically, as your revenues and market share increase the risk of competitors damaging your company increases.

Often the cause is the inability to grow the startup past the worldview of its founders.