Preparing Your Meetings With Investors

There are a few simple rules to follow when preparing to meet with investors.

Know your audience--do research on what they like to invest in and try to figure out why.

Simplify your pitch to the essential--why this is a great product and why you are precisely the right team to build it.

Listen carefully to what the investor has to say. If you can get the investor to talk more than you, your probability of a deal skyrockets.

Investors are looking for compelling founders who have a believable dream and as much evidence as possible documenting the reality of that dream.

Make sure you don’t leave an investor meeting without an attempted close or at very minimum absolute clarity on next steps.